According to social media/digital marketing/business tycoon James Yorke, Instagram’s new algo update is going to be rolling out over the next month and when TTT asked him about whether or not personal brands vs professional brands will see greater success, he said “I think, at this stage, it will be those that receive the most engagement and who also engage with their audiences” and followed it with “Lots of # spam on their at the moment. True engagement, like conversation, rules! Same on Twitter. Talk to people!” It will be interesting to see where brands go once the algos really take shape. Will it be like when Google dropped Penguin? Time will tell but we are excited, we have our popcorn and V-8. Who’s ready???