57 Digital Marketers Talk Social Media, Pokemon Go, and Coffee


so·cial me·di·a


Websites and applications that enable users to create and share content or to participate in social networking.



Just as the definition above states, social media can be defined as a network of websites and applications that enable users to create and share content or to participate in social networking.


In the marketing world, social media is huge. We marketing gurus use social media to communicate with our target audiences, build relationships, share photos, and have a great time!


Not sure where to start with social media? Check out our guide to successful hash-tagging: The 16 Most Effective Marketing Hashtags – Guarantee Your Next Conversions


Last month, we put together a study to find exactly what social media channels present-day marketers are using when they first wake up in the morning. Doing this has helped us understand what exactly the most important social media channels are to-date.


For this study we utilized influencer engagement to gather 57 of the world’s leading digital marketers. We asked influential marketers like Rand Fishkin and Sam Hurley – Perhaps you’ve heard of them!


We were rather pleased with the results we have received from this survey, and we wanted to share our findings with our community of Think Tankers!

Most Important Social media channels

Let’s Take a look at these numbers!


Twitter: 37%

Facebook: 30%

Instagram: 13%

Pokemon Go: 1%

Pinterest: 7%

My Kids: 2%

Snapchat: 8%

LinkedIn: 1%

Tinder: 0.5%

Photobucket: 0.5%

Coffee: 110%


Thanks to this study, we now have an insider look to share with our community. Did you know that 37% of today’s digital marketing lovers are on Twitter before they put their shoes on for the day?

Are you on Twitter? 


If you are just starting out, take a look at our influencer guide so you know exactly who to follow!


Be sure to subscribe to our Think Tank Newsletter to stay up-to-date on our marketing mayhem!



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