Social media is always making a buzz in the digital marketing world, but what exactly are marketers using social media to accomplish?
Our research and development team reached out to 1,590 marketers throughout the globe, asking:
“What exactly do you use social media for?”
Here is what we found.
These are incredible numbers. Did you know that 10% of marketers don’t even know what social media is? In 2016, that is unacceptable!
More importantly, 78% of the survey’s participants stated they use social media for community engagement. This is a helpful takeaway, because the marketing world strives on its community – especially on social media.
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