SURVEY: Why Do Marketers Use Social Media?

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Social media is always making a buzz in the digital marketing world, but what exactly are marketers using social media to accomplish?

Our research and development team reached out to 1,590 marketers throughout the globe, asking:

“What exactly do you use social media for?”

Here is what we found.

 

marketers use stuff

 

These are incredible numbers. Did you know that 10% of marketers don’t even know what social media is? In 2016, that is unacceptable!

More importantly, 78% of the survey’s participants stated they use social media for community engagement. This is a helpful takeaway, because the marketing world strives on its community – especially on social media.

 

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